COMM457 Political Economy of Media

This course aims to promote critical thinking about the relationship between economics factors, political ideology and media production. Students will study economic concepts -- including the supply chain, horizontal and vertical expansion, public good, and economies of scale and scope – and learn how they can be applied to a range of contemporary media industries. Students will also examine the ways in which market regulation, the globalisation of production and consumption, and technological convergence are shaping the future of media.