The purpose of this course is to help students understand the nature of strategic PR with various examples in different areas of the discipline based on Issues Management. The case studies will be chosen to display the successes and failures of various campaigns. The students will be asked to analyze and point out the key findings and problems. Then, they will come up with solutions and suggestions. The students will have the opportunity to understand strategic thinking, resource optimization, media use and interaction with the target audience. Each case will be evaluated and marked separately.
- Teacher: Galip Erdil