This course first examines the question of what are services and how they are related to, differ from and interact with, tangible products and their role in the global economy. The course provides an overview of service quality management in the hospitality industry. This course will also equip students with the essential knowledge and service quality skills that are required in the industry. Quality analysis and enhancement issues are emphasized.
- Trainer/in: Zehra Saltik
- Trainer/in: Orhan Uludag