Course info

This course aims to teach students the roles and responsibilities of public relations writers and copywriters, and to provide the necessary background to acquire the knowledge and skills needed for writing in these areas. Writing techniques in public relations and advertisement texts and supported by various examples and application studies. Students learn and apply the writing processes and techniques in media such as press bulletins, brochures, flyers, posters, corporate magazines, corporate newspapers. While teaching students effective techniques and processes in the field of public relations and advertising, the importance of adhering to professional ethical principles, law and universal values is emphasized. In this context, ethical rules published by leading professional organizations in public relations and advertising are also examined