The aim of this course is to familiarize the students with luxury codes (specificities) and communication, and to emphasize that luxury marketing is different from the “classic” marketing used for the mass market .This course explains how the luxury business is built on strong branding, targeting a niche market, and assuring the long-term success of these unique goods.Students will understand how luxury travel implies improved product and service quality—for example, visitors choose to stay in luxury hotels because they offer larger rooms, pleasant physical settings, and higher service quality .Students study into the history of luxury to uncover its core and distinguish it from other industries. This course provides an insight into the different luxury markets around the world through focusing on their consumers.