Teachers who are making the transition into management need to gain expertise in specialist areas such as personnel, marketing and finance. This course provides an introduction to these three areas, a section being devoted to each. 'People and organizations’ covers staff selection and development, managing curriculum development and innovation, and organizing resources and information. It emphasizes the importance of communication. 'Marketing' begins by defining marketing and describing 'the marketing mix'. It goes on to offer detailed guidance for developing and implementing a marketing plan. 'Finance' deals with financial records and statements, cash flow management, management accounting and using financial information, all in terms which are accessible to non-specialists. There are clear explanations in each area supported by examples and case studies.