This course explores the nature of issues management from various conceptual and practical perspectives. It helps students to develop an understanding of how the companies and businesses can benefit from a strategic approach to issues management in order to tackle with an arising issue (a type of problem whose resolution can impact the organization) and prevent an issues turning into crises. Several case studies will be analyzed in order to examine how in real situations issues are dealt by companies. This c ourse examine s the interdisciplinary and relational nature of issues and crisis communication from conceptual and practical perspectives . Issues management is a managerial process that acts to provide a response strategy and early warning tool for issues that have the potential to impact organisations . The successful management of issues reduces the likelihood of crisis. Crisis management is the related process involving the development and application of strategies aimed at help ing an organi s ation successfully deal with a sudden and significant negative event. Issues and crisis communication refe rs to the PR -‐ specific practices that emerge from these processes . Through a range of case studies , the course will explore how issues and crises impact upon organisations across the business, community, government , and not -‐ for -‐ profit sectors , and will enga ge in depth with the role of issues and crisis management and communication in strategic plannin
- Teacher: Bahar Taseli