The course aims to provide an understanding of how consumers make decisions; how inner and external factors influence consumer decisions and the importance of the consumer influences and decisions for product, advertising, pricing, and distribution strategies. By the completion of the course the students should be able to learn the basic necessary theoretical knowledge, to be able to learn the necessary terminology, to be able to think and act strategically about the behaviors of consumers, to be able to understand and solve the problems from the communication and marketing perspective.
- Teacher: Devrim Besim
- Teacher: Galip Erdil
- Teacher: Nezire Ozgece
- Teacher: Bahar Taseli