This course introduces the students to the principles and practices of marketing research methods. The students will learn that good marketing decisions require solid marketing research and will better understand the role of marketing research in developing marketing strategy. The course will cover both quantitative and qualitative research methods and will also provide opportunity for practical hands-on work. As the final project the students will be asked to design a research project, collect data, analyze their data, submit a report of their findings. They will also present their work to the class where each project will be evaluated by peers and the lecturer.
- Teacher: Galip Erdil