Message Design and Media Management

The main purpose of this course is to explore communication processes and practices in marketing communications, including forming and designing planned message in mind and several communication techniques and media alternatives, within the framework of practices in strategic communication management. Comprehensive coverage of the distillation of twenty-five years of successful ‘message designs’ in sales and marketing experience, with hundreds of real world case studies, students will learn preparation of creative striking message design to make the most out of marketing.