Enormous and increasing amounts of data access, storage and process capacity is transforming our world. Within the bits and bytes lies great potential to understand our past and predict future events. Organizations of all kinds are devoting their energies to realize this potential. This course will help students understand the range of important tools in data analytics, as well as how to learn from data sets. By this way this course aims to demonstrate how organizations are using new kinds of data, and new tools, to improve their operations which propelled them ahead of their competitors. We can understand how data analytics has already transformed many current practices, as well as how we can better navigate further changes into the future.