The market has been divided according to demographics, geographic, behaviorist and psychological segments. Analyzing all these segments, attitudes and relations via products or services is the main issues of marketing. Using marketing mix elements and searching solutions for current marketing problems is almost impossible. On the other hand, marketing communications tools such as advertising, public relations, sales promotions, direct marketing, the points of purchase materials, trade fairs, sponsorship marketing, event marketing and issues management must be considered according to consumer decision making process.
- Teacher: Galip Erdil