The aim of the course is to provide a comprehensive representation regarding managing core issues of business creation in new ventures and established firms by means of case studies. The case studies and scenarios will be focused on the entrepreneurial business development and management. Through case studies the students will analyze various typologies of entrepreneurship, financial sources for startups, modes of business networking, attitudes. Students will be able to develop an understanding of successes, opportunities and risks of entrepreneurship and encouraged to think in innovative ways about various business challenges. Guest lectures from successful entrepreneurs or visits to various companies will be offered. Students will also develop skills in written business communication and oral presentations that them to integrate entrepreneurship concepts.
- Teacher: Georgiana Karadas