This course introduces students to the structure and functions of mass media, with special attention to emerging information technologies. It is designed to introduce communication students to the various media industries, including print and digital media. The impact of the mass media on lifestyles, public opinion, governance, and business are also studied. Special attention is given to the historical background of traditional mass communication tools such as books, newspapers, magazines, radio, and television by comparing their significance and influence on the daily life of society, as well as their impact on the economy. The course also addresses the fundamental elements in the communication process and their significance to media relations.
- Teacher: Nurten Avtürk
- Teacher: Patience Fai