Corporate identity of a company refer to the ethos, aims and values of an organization and how it is perceived by its customers and the rest of the marketplace. By discussion and comparison visual expression of an organization's unique identity is explored by exemplifying companies such as BP, IBM and Coca-Cola. Within this context, concepts, symbols, sign systems, analysis of successful corporate identity applications, differences between brand, identity, and logo design, cohesive brand identity across multiple platforms, implementing the corporate identity system on the internet are presented. Students are expected to develop corporate identity a company and communicate them by through design working on the name, logotype and related products.
- Teacher: Cemal Sobutay