Tourism is a service sector which earns a substantial foreign exchange to developing countries. It is important to remember that many product-based organizations have a strong service component. This course was developed because for business, in any industry, service provision is a key differentiator. The implications of service provision, and how services are best managed and marketed, are steadily gaining importance. Therefore, students who plan to work in service industries, or the customer service division of manufacturing industries, must be prepared sufficiently to do so. This course aims to help students understand the practical implications of the unique characteristics of services and service provision and to help them cope with the challenges of marketing and managing a service.
- Teacher: Shiva Ilkhanizadeh