The course will focus on understanding and evaluation of the philosophy and objectives behind strategy and management in marketing science. The course will include topics like strategic and managerial insights in the areas of macromarketing, marketing mix management and strategy, distribution, promotion, services marketing, consumer behavior, and international marketing with evaluation and discussions to provide benefits of new conceptualizations and further theory construction in these areas. At the completion of the course student will be equipped with the knowledge of strategy and management skills which they can apply in the marketing practices.
- Teacher: Cem Dikmen
- Teacher: Georgiana Karadas