This course aims to teach students the roles and
responsibilities of public relations writers and copywriters, and to provide
the necessary background to acquire the knowledge and skills needed for writing
in these areas. Writing techniques in public relations and advertisement texts
and supported by various examples and application studies. Students learn and
apply the writing processes and techniques in media such as press bulletins,
brochures, flyers, posters, corporate magazines, corporate newspapers. While
teaching students effective techniques and processes in the field of public
relations and advertising, the importance of adhering to professional ethical
principles, law and universal values is emphasized. In this context, ethical
rules published by leading professional organizations in public relations and
advertising are also examined
- Teacher: Ebru Adalier