The purpose of this course is to help students understand the nature of PR with various examples in different areas of the discipline such as Product PR, Issues Management, Internal Communications etc. The case studies will be chosen to display the successes and failures of problems. Then, they will come up with solutions and suggestions. The students will have the opportunity to understand strategic thinking, resource optimization, media use and interaction with the target audiences. Each case will be evaluated and marked separately.
- Teacher: Bahar Taseli