Consumer behavior as an interdisciplinary framework. It describes the evolution of marketing, prominent marketing strategies, and marketers’ social responsibilities. The course details the revolutionary impact of technology on strategic marketing, and the interrelationships among customer value, satisfaction, and retention. It concludes with a model of consumer decision-making. In this course, the impact of psychological factors on consumer behavior will be explained. There are discussions about the influence of needs, motivation, and personality characteristics. We will also explore consumer perception, which consists of selecting, organizing, and interpreting marketing stimuli. Learning process and how past shopping experiences affect subsequent buying discuss.
- Teacher: Iman Aghaei
- Teacher: Homayoun Safavi