The course requires
students to produce original projects drawing on knowledge and skills acquired
throughout the program. The projects must demonstrate the ability of students
in public relations, publicity and advertising areas within the framework of
integrated marketing communication, drawing on innovative and creative ideas.
The projects will require students to write effective messages, conduct media
planning, write budgets, select appropriate equipment and materials, and write
reports. They will also be expected to demonstrate their awareness of social
responsibility and professional ethical principles within the field. At the end
of the semester, projects will be presented in front of a jury consisting of
lecturers and invited experts from the field.