Teachers who are making the transition into
management need to gain expertise in specialist areas such as personnel,
marketing and finance. This course provides an introduction to these three
areas, a section being devoted to each. 'People and organizations’ covers staff
selection and development, managing curriculum development and innovation, and
organizing resources and information. It emphasizes the importance of
communication. 'Marketing' begins by defining marketing and describing 'the
marketing mix'. It goes on to offer detailed guidance for developing and
implementing a marketing plan. 'Finance' deals with financial records and
statements, cash flow management, management accounting and using financial
information, all in terms which are accessible to non-specialists. There are
clear explanations in each area supported by examples and case studies.