BUSN102 INTRODUCTION TO BUSINESS-II

This course is designed to teach introductory business students fundamental knowledge about every aspect of business. For this purpose understanding the contemporary business environment is a starting point. After the completion of the course the participants will be able to explain the basic dynamics of workforce motivation, elements of human resource management, understand customer-driven marketing, dimensions of marketing strategies, digital marketing and social networking, Demonstrate an understanding of Accounting and Financial Statements, Money and the Financial System, as well as Financial Management and Securities Markets