The main purpose of this course is to provide the prospective marketing manager with an understanding of marketing research in an advanced level. Advanced methods of marketing research have been specially compiled for graduate students on marketing management and business administration programs. This course provides the sophisticated marketing research techniques found in the discipline in a basic way. The contributors focus on the history of methods, descriptions of their assumptions and content, and examples. The main themes of the course include marketing research design, data collection, data preparation and data analysis. The students will find advanced methods of marketing research an essential update of their knowledge of classical procedures which will be helpful to conduct their project or thesis.