VICD324 BRAND IDENTITY DESIGN

The Brand Identity Design course explores the principles and creative strategies behind building a strong, recognizable, and cohesive brand identity. Students will learn how to develop a brand’s visual and conceptual elements, including logos, typography, color palettes, and brand messaging, while understanding the psychological and emotional impact of branding. The course covers brand strategy, storytelling, and consistency across various digital and physical platforms, ensuring that students can craft effective and memorable brand identities. Through hands-on projects, students will create brand style guides, visual identity systems, and branding solutions for real-world applications. The course also examines case studies of successful global brands, the evolution of branding practices, and contemporary trends in identity design. By the end of the course, students will have a fully developed brand identity project, demonstrating their ability to create professional, strategically-driven brand experiences.