This course focuses on fundamental design elements and principles such as harmony, contrast, balance, unity, dilemma, dominance, repetition, rhythm, analogy, metaphor. It also includes the colour theory and its application to design. Students are also introduced to the Euclidean geometry, composition of shapes, forms and shapes with the emphasis on their visual expression such as light, colour, texture, gestalt principles of perception, figure-ground relations, orientation, formal transformations, interdependence and relationships; studies on ordering systems; introduction of abstract/real concepts in a design. The aim of the course is to motivate creativity, hand-eye coordination, and artistic perception by focusing on the basics of design elements and design principles for graphic design students.