This course examines how organizations harness digital technologies, artificial intelligence, and automation to drive strategic growth and improve operational efficiency. Students will explore real-world case studies of digital transformation across various industries, gaining insights into how companies respond to technological disruption, adopt agile practices, and cultivate innovation. Key topics include the evolution of business models, digital maturity frameworks, and the role of leadership in the digital economy. Emphasis is placed on aligning digital initiatives with strategic objectives and market positioning. By the end of the course, students will be able to design strategic digital transformation roadmaps, integrating technology adoption with organizational goals. They will also develop a practical understanding of the challenges and opportunities associated with leading digital change in dynamic business environments.
- Trainer/in: Damla Karagozlu