This course gives Business Administration students a grounding in core artificial intelligence concepts and then has them use AI tools to build a real business deliverable. After an introduction to AI and its role in business and digital transformation, each student (individually or in small groups) develops a business idea and, over the term, uses current generative AI tools (e.g., ChatGPT, Claude, Copilot, AI website builders) to research, build and document an AI-powered business venture: a live business website with its own brand and logo, marketing and HR content, and financial, recruitment and marketing/CRM plans. Theoretical topics are followed by hands-on sessions in which students apply each week’s skill to their own project, and the term concludes with a written project report.
- Учитель: Gamze KIbaroGlu