Customer Relationship Management (CRM) is one of the most important
components for sustenance and growth of an organization. These efforts envisage facilitating better customer interactions and greater understanding about customers; thus helps an organization build competitive advantages. This course plans to impart a sound introduction to CRM, a comprehensive understanding of the processes involved, strong understanding of software components in different CRM systems, and practical applications of CRM in different sectors.
- Teacher: Shiva Ilkhanizadeh
- Teacher: Orhan Uludag