The strategic importance of building and sustaining relationships with customers. Enhancing customer loyalty. Analyzing customer value and profitability. Developing customer relationship management (CRM) strategies and tactics. The economic and strategic value of CRM. Integration of CRM into company philosophy and systems. Major types of CRM programs. Managing the CRM process. Implementing CRM systems and evaluating their success.
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- Teacher: Kian Jazayeri
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- Teacher: Ahmet Adalier
- Teacher: Mary Agoyi
- Teacher: Erbug Celebi
- Teacher: Damla KaragOzlU
- Teacher: Tolgay Karanfiller
- Teacher: Muesser Nat