The strategic importance of building and sustaining relationships with customers. Enhancing customer loyalty. Analyzing customer value and profitability. Developing customer relationship management (CRM) strategies and tactics. The economic and strategic value of CRM. Integration of CRM into company philosophy and systems. Major types of CRM programs. Managing the CRM process. Implementing CRM systems and evaluating their success.
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- Учитель: Kian Jazayeri
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- Учитель: Mary Agoyi
- Учитель: Yasemin Bay
- Учитель: Oluwajana Dokun
- Учитель: Kian Jazayeri
- Учитель: Damla Karagozlu
- Учитель: Tolgay Karanfiller
- Учитель: Sara Salehi