Development of a media business portfolio and strategies. Students will work to revise existing projects, create advanced projects and select and organize projects for promotion. Includes use of effective techniques of presentation. Includes creation and revision of resume, business card, and template based website.

Emphasis is on the selection of appropriate work, conceptual improvement, and methods of presentation, including digital and traditional formats.

This course applies the skills and information gained throughout media technology courses in practical experiences, the development of a portfolio, and the building of a resume. Field trips and seminars are included. Students contract with the instructor for experiences tailored to their interests in media technology.

The general aim of the course is to give students a chance to create web based projects by combining their design abilities and computer experience. Objective of the course is to give a general idea about the unlimited potential of the Internet and to let them create projects within their own time limits as well as an idea about how to effectively and efficiently advertise and market their web spaces. Students will be expected to learn basic elements of web design, improve their creativity by exploring themselves as web designers, search for their own style, write project proposals.

This course will provide an integrated study on marketing applications in the era of digital world. Students will be introduced to the basic concepts of digital marketing. Students will gain knowledge on digital marketing micro and macro environment and will be able to distinguish uniqueness of digital marketing in delivering customer value. Moreover, course will equip students with necessary tools to judge digital marketing channels used to build customer relationship. 

This course introduces students to the essential principles of marketing (key concepts, methods of analysis, strategies and tactics) critical to managing profitable customer relationships in today’s dynamic and allied environment. This course also stresses the marketing function’s contribution to any organization. Topics include buyer behavior, products, channels of distribution, promotion, and pricing and social issues in marketing.

The course covers the subjects of liberty, freedom including the freedom of speech and the freedom of the press and provides a basic guideline for the determination of ethical values as they pertain to the press and the media. The course contains illustrations and instances from the current press on subjects on press and media ethics. It also gives references to landmark cases in press and media ethics from Britain, the United States and other countries as relevant.

This course makes an argument for the application of new media and information technology to business—which, of course, includes the Internet and the World Wide Web—has no only changed what we know about management, strategy, and business design, but also has assured us of a continuing and unfolding impact on what managers do and how businesses operate in the foreseeable future.

Increasingly, the New Economy is built of businesses that exploit, at their core, a variety of technological innovations. In this sense, we have created this course to be not only about technology but also about a world enabled by technology.  This course an in-depth review of strategy formulation in the New Economy. The students are guided through a multi-step process that includes focused coverage of market opportunity analysis, building a business model, etc.

We aim to equip present and future executives, managers, and strategists in becoming successful in this sweeping change. This course is the entry point into the state-of-the-art in e-commerce business practice and theory.

The growth of digital marketing is the most important yet unpredictable trend in marketing today. How can the online world be harnessed by the companies of today and tomorrow to grow their marketing impact? What role do information and databases have to play in this system? And why do some non-digital means of direct marketing still remain so powerful?  this course brings great expertise across direct, database and digital marketing to provide comprehensive, compelling coverage of the key theory and debates of the fields. 

Services marketing is a specialized branch of marketing. Services marketing emerged as a separate field of study in the early 1980s, following the recognition that the unique characteristics of services required different strategies compared with the marketing of physical goods.

Services marketing typically refers to both business to consumer (B2C) and business-to-business (B2B) services, and includes marketing of services such as telecommunications services, financial services, all types of hospitality, tourism leisure, and entertainment services, car rental services, health care services and professional services and trade services. Service marketers often use an expanded marketing mix which consists of the seven Ps: product, price, place, promotion, people, physical evidence, and process.