As communication has developed in terms of both theory and practice, separate specialties and departments within organizations were created: employee communication, public relations and public affairs, advertising and marketing, audiovisual media, training and development, event and meeting planning, and information systems. These separate “islands of communication” have grown and moved further apart, often resulting in fragmented, redundant, or contradictory communication programs and messages. This can lead to information overload, a loss of credibility, and wasted resources. As organizations attempt to “re-engineer” and become “learning organizations, " communication professionals employ new integrated communication approaches. All communication with the audience can be integrated and aligned. This course investigates the current situation in the new corporate communications and societal changes.