The aims of the course are to help the undergraduate students to understand the role of advertising as a marketing tool, to develop an awareness of the effects of ethics and marketing on today's society, to promote marketing communication skills such as advertising planning, reporting and strategic thinking in marketing and its communications.The course also aims to contribute to the skill set of basic research, creative thinking and writing that is essential in designing a campaign. The course will also include activities and techniques of marketing, marketing research and marketing communications and their application in marketing.