This course introduces the principles, strategies, and practices of public relations (PR) in healthcare organizations. Students will learn how PR supports effective communication, builds trust, and strengthens relationships between health institutions, patients, families, and the wider community. Special emphasis will be given to ethical considerations, crisis communication, and PR applications in nursing and hospital settings.
- Teacher: Fatma Eker
Term project course HOMM580 is aimed for the Non-thesis Master students in Healthcare Organizations Management Program.
- Teacher: Iman Aghaei
- Teacher: Steven Bayig