The aim of the course is to help students understand how to communicate and develop the initial idea, whether it's a storyboard or a multifaceted marketing campaign for a product or service. Also to Learn how to transform a client's request into a presentable concept in this course. The development process for various creative scenarios, from assessing the client and the scope of the job to free-associating and sketching ideas. Students are going to learn how to create descriptive copy to accompany visuals and create iteration in design and also how to choose the strongest idea through a process of refinement.