This course aims to provide students with insights on how to design an advertising campaign, integrating knowledge they have acquired in previous advertising-related courses. First, by developing an actual advertising campaign from scratch, students will experience how all the functional areas of advertising (research, media, creative thinking) work together in the process of creating an advertising plan. Students will design creative works (e.g., preparing a message for ads, writing scripts, a hard copy layout for print ads), and make decisions on media placement. Secondly, students will be responsible for developing a public relations campaign proposal from inception to completion, synthesizing the information they have learned earlier in the program.
- Teacher: Omer Yetkinel