The course requires students to produce original projects drawing on knowledge and skills acquired throughout the program. The projects must demonstrate the ability of students in public relations, publicity and advertising areas within the framework of integrated marketing communication, drawing on innovative and creative ideas. The projects will require students to write effective messages, conduct media planning, write budgets, select appropriate equipment and materials, and write reports. They will also be expected to demonstrate their awareness of social responsibility and professional ethical principles within the field. At the end of the semester, projects will be presented in front of a jury consisting of lecturers and invited experts from the field.