The growth of digital marketing is the most important yet unpredictable trend in marketing today. How can the online world be harnessed by the companies of today and tomorrow to grow their marketing impact? What role do information and databases have to play in this system? And why do some non-digital means of direct marketing still remain so powerful? this course brings great expertise across direct, database and digital marketing to provide comprehensive, compelling coverage of the key theory and debates of the fields.
- Teacher: Homayoun Safavi