This course guides the students towards achieving meaningful results that support specific marketing initiatives as well as the overall company objectives. It also informs and aligns the company so that all customer-facing teams are in sync. students can ensure that activities are aligned with the broader goals by linking programs and campaigns to the marketing strategy. Many marketing teams will set the programs and campaigns to focus on over an upcoming six-month period or even annually. Others may do their planning quarterly at time intervals that line up with the organization's business cycles. What matters is that you begin the process early enough so there is ample time to tackle every aspect of planning.
- Teacher: Figen YeSIlada