The purpose of the course is to combine the theories of strategic marketing management and international applications through the business environment. The topics included throughout the course examine marketing environment, marketing strategies, marketing mix elements in a global context. Students explore all aspects of marketing from a global perspective to better respond to international opportunities and competitive situations. The specific areas of study will have topics to include an overview of international marketing; social, cultural, political, and legal environments; international market-entry opportunities; planning and managing market entry strategies and products; global distribution and pricing; international promotion, sales, and negotiation; and international market planning.
- Teacher: Figen YeSIlada