Cyprus International University Course Portal

This course is designed to teach introductory business students fundamental knowledge about every aspect of business. For this purpose understanding the contemporary business environment is a starting point. After the completion of the course the participants will be able to explain the basic dynamics of workforce motivation, elements of human resource management, understand customer-driven marketing, dimensions of marketing strategies, digital marketing and social networking, Demonstrate an understanding of Accounting and Financial Statements, Money and the Financial System, as well as Financial Management and Securities Markets

his course aims to equip students with the fundamental theories and applications, dealing with motivation, decision-making, team dynamics, negotiation, leadership and organizational culture. The course exposes students to advanced behavioural science theories and applications related to the hospitality industry. In this course, students will learn and understand the importance of soft" management interventions, topics will include work motivation, work attitudes, newcomer socialization, "natural" and nominal work teams, leadership, decision making, and management of change in the hospitality industry.