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This course introduces the role of cultural artefacts and heritage resources in tourism, examines tourist motivations and the impacts of heritage tourism, and develops basic skills for planning and managing cultural heritage sites.
- Teacher: Umar Saleem
This course provides an in-depth understanding of Total Quality Management (TQM) principles, tools, and techniques that aim to improve organizational performance and customer satisfaction. Students will learn how continuous improvement, teamwork, and customer focus contribute to achieving excellence in products and services. The course emphasizes the integration of quality management systems in business operations, especially within the hospitality and tourism industry. Topics include quality control, benchmarking, ISO standards, Six Sigma, Kaizen, and service quality measurement.
By the end of the course, students will be able to apply TQM concepts to analyze and improve real-world business processes, develop quality strategies, and evaluate organizational effectiveness.
- Teacher: Setareh Burkay