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The course is abut media effects and audience studies. The aim of the course to study traditional and new media and compare the effects of the shaping the perception of audience.
- Teacher: Eda Akkor
- Teacher: Dilan Ciftci
- Teacher: Galip Erdil
- Teacher: Goral Erinç Fundalar
- Teacher: Sevilay Oren
- Teacher: Jonathan Stubbs
- Teacher: Bahar Taseli
This
course will
investigate critical
theory from its Marxist origins to the Frankfurt School and beyond, by
surveying its major theorists and their foundational texts, including that of Marx, Horkheimer, Adorno, Benjamin, Fromm,
Marcuse, and Habermas. This will be followed
by an investigation into the contemporary re-conceptualizations and applications of critical
theory in different academic fields and traditions of thought, with special attentionon the field of media and communication studies.
Bu dersin temel amacı araştırma teknikleri alanındaki gelişmeleri sunmaktır.
Diffusion of Innovation (DOI) Theory, developed by E.M. Rogers in 1962, is one of the oldest social science theories. It originated in communication to explain how, over time, an idea or product gains momentum and diffuses (or spreads) through a specific population or social system. The end result of this diffusion is that people, as part of a social system, adopt a new idea, behavior, or product. Adoption means that a person does something differently than what they had previously (i.e., purchase or use a new product, acquire and perform a new behavior, etc.). The key to adoption is that the person must perceive the idea, behavior, or product as new or innovative. It is through this that diffusion is possible.