Cyprus International University Course Portal

This course provides
a comprehensive definition of “Big Data” and the machine learning approaches
for managing and processing them. With storage and computational power getting
significantly cheaper and faster, big data sets are increasingly available and
the need for machine learning approaches for handling big data becomes more
significant. In this course, big data harvesting and manipulating methods,
supervised and unsupervised machine learning techniques (especially artificial
neural network), text data analysis and cloud computing are covered. By
completion of this course, students will gain the ability to harvest big data
from the web and process them by using supervised and unsupervised neural
networks.

The strategic importance of building and sustaining relationships with customers. Enhancing customer loyalty. Analyzing customer value and profitability. Developing customer relationship management (CRM) strategies and tactics. The economic and strategic value of CRM. Integration of CRM into company philosophy and systems. Major types of CRM programs. Managing the CRM process. Implementing CRM systems and evaluating their success.

This course guides the students towards achieving meaningful results that support specific marketing initiatives as well as the overall company objectives. It also informs and aligns the company so that all customer-facing teams are in sync. students can ensure that activities are aligned with the broader goals by linking programs and campaigns to the marketing strategy. Many marketing teams will set the programs and campaigns to focus on over an upcoming six-month period or even annually. Others may do their planning quarterly at time intervals that line up with the organization's business cycles. What matters is that you begin the process early enough so there is ample time to tackle every aspect of planning.

The
main purpose of this course is to provide the prospective marketing manager
with an understanding of marketing research in an advanced level. Advanced
methods of marketing research have been specially compiled for graduate
students on marketing management and business administration programs. This course
provides the sophisticated marketing research techniques found in the
discipline in a basic way. The contributors focus on the history of methods,
descriptions of their assumptions and content, and examples. The main themes of
the course include marketing research design, data collection, data preparation
and data analysis. The students will find advanced methods of marketing
research an essential update of their knowledge of classical procedures which
will be helpful to conduct their project or thesis.