Search results: 1988
This course introduces the role of cultural artefacts and heritage resources in tourism, examines tourist motivations and the impacts of heritage tourism, and develops basic skills for planning and managing cultural heritage sites.
- Teacher: Umar Saleem
Students will discover which niche travel products, services, or experiences are evolving into mainstream travel trends. They will analyze market research and identify emerging niche tourism products, services, and experiences in an international context. The areas examined will represent both current, as well as emerging niche markets throughout the world. Students will research and discuss tourism development ranging from Eco/Green Tourism to Sport and Outdoor Tourism, Visual and Performing Arts and outdoor pursuits, nature-based tourism, cultural tours, screen tourism, and many other travel experiences. They will be provided with an opportunity to personalize the learning experience by specializing in the Tourism Niche of their choosing. Students will illustrate which travel products, services experiences have evolved into tourism niches.
This course provides an in-depth understanding of Total Quality Management (TQM) principles, tools, and techniques that aim to improve organizational performance and customer satisfaction. Students will learn how continuous improvement, teamwork, and customer focus contribute to achieving excellence in products and services. The course emphasizes the integration of quality management systems in business operations, especially within the hospitality and tourism industry. Topics include quality control, benchmarking, ISO standards, Six Sigma, Kaizen, and service quality measurement.
By the end of the course, students will be able to apply TQM concepts to analyze and improve real-world business processes, develop quality strategies, and evaluate organizational effectiveness.
- Teacher: Setareh Burkay