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Students will discover which niche travel products, services, or experiences are evolving into mainstream travel trends. They will analyze market research and identify emerging niche tourism products, services, and experiences in an international context. The areas examined will represent both current, as well as emerging niche markets throughout the world. Students will research and discuss tourism development ranging from Eco/Green Tourism to Sport and Outdoor Tourism, Visual and Performing Arts and outdoor pursuits, nature-based tourism, cultural tours, screen tourism, and many other travel experiences. They will be provided with an opportunity to personalize the learning experience by specializing in the Tourism Niche of their choosing. Students will illustrate which travel products, services experiences have evolved into tourism niches.
This course provides an in-depth understanding of Total Quality Management (TQM) principles, tools, and techniques that aim to improve organizational performance and customer satisfaction. Students will learn how continuous improvement, teamwork, and customer focus contribute to achieving excellence in products and services. The course emphasizes the integration of quality management systems in business operations, especially within the hospitality and tourism industry. Topics include quality control, benchmarking, ISO standards, Six Sigma, Kaizen, and service quality measurement.
By the end of the course, students will be able to apply TQM concepts to analyze and improve real-world business processes, develop quality strategies, and evaluate organizational effectiveness.
- Teacher: Setareh Burkay
- Teacher: Hale Ozgit
Since technology and tourism are two of the
world's fastest expanding industries, graduates with a mix of tourism,
business, and ICT (Information and Communication Technology) abilities are in
high demand, making them very attractive workers. The course aims to provide a
fantastic learning experience by investigating how information and
communication technologies (ICTs) affect tourism – both for our own personal
experiences and for the tourist industry as a whole. Students will learn how to
design, conduct, and assess eTourism-related activities, particularly when it
comes to analyzing a tourist destination's online image. Understand how to map various tourism-related communication
activities. Learn how to do a usability test and conduct a website or mobile
app user analysis and eTourism apps, technology, and practices are all up to
date.
This course will introduce students to translations in the field of media. It will present students with the challenge of translating texts from media outlets such as newspapers, magazines, and online articles. It will also introduce the language of media: abbreviations, agencies, terms, etc. Materials are chosen from the previously mentioned outlets. Students will also be introduced to what the media is, and acquire the skills needed to tackle this field, such as structuring headlines, and analyzing articles. The translation of media content, literature and marketing requires talents and skills that are almost opposite to those required for technical, legal, medical, or scientific translations, in which conceptual exactness and terminological precision are key.