The aim of this course is to familiarize the students with luxury codes (specificities) and communication, and to emphasize that luxury marketing is different from the “classic” marketing used for the mass market .This course explains how the luxury business is built on strong branding, targeting a niche market, and assuring the long-term success of these unique goods.Students will understand how luxury travel implies improved product and service quality—for example, visitors choose to stay in luxury hotels because they offer larger rooms, pleasant physical settings, and higher service quality .Students study into the history of luxury to uncover its core and distinguish it from other industries. This course provides an insight into the different luxury markets around the world through focusing on their consumers.

This course provides a summary of resort management and operations. The scope of these industries will be discussed along with the philosophies of successful marketing, management, and development of a resort. This course will introduce students to the operations of modern-day resorts, including ski, golf, and gaming resorts. This will include a review of the history of resorts worldwide, and their operations and characteristics. Students will advance acquaintance to the wide range and high level of services and activities expected by resort guests and offered by today’s resorts. It trains students with skills to handle tourists/visitors, host communities, private sector and public sector at various destinations – to enable a destination to achieve sustainability and enhance tourist visitor satisfaction.

This course provides an education on broader qualitative approaches/methodologies that students who want to do qualitative research in the field of tourism can be used with the necessary methods they will need. The course aims to introduce students to qualitative research methods and discuss the suitability of these methods for different research areas and research questions. The course will encourage students to try using the primary methods for qualitative data collection and analysis. Students will also be able to collect and analyze and report on qualitative research data. Moreover, students will discuss the challenges and opportunities of publishing qualitative research. At the end of this course, students will be able to select and use the main approaches to characterize qualitative research in different situations accurately.

This course aims to investigate the complex and dynamic issues faced by tourism and hospitality industry. It is intended to provide students with a base knowledge of a wide range of contemporary topics via a widespread reading of peer-reviewed research in tourism and hospitality research. Topics may emerge from destination management and marketing, policy planning, competitiveness, services management and marketing, financial analyses and forecasting, human resource management, organizational behavior, and strategic management. Current research designs and methodologies related to hospitality and tourism will be examined and proposal development upon examining the methodologies is required. By the end of the course students will be able to express qualified opinions on many contemporary issues and consider future implications for the sector.