Search results: 2027
This course gives Business Administration students a grounding in core artificial intelligence concepts and then has them use AI tools to build a real business deliverable. After an introduction to AI and its role in business and digital transformation, each student (individually or in small groups) develops a business idea and, over the term, uses current generative AI tools (e.g., ChatGPT, Claude, Copilot, AI website builders) to research, build and document an AI-powered business venture: a live business website with its own brand and logo, marketing and HR content, and financial, recruitment and marketing/CRM plans. Theoretical topics are followed by hands-on sessions in which students apply each week’s skill to their own project, and the term concludes with a written project report.
- Teacher: Gamze KIbaroGlu
Projects are considered as an important attribute for modern businesses. Consequently, there is an increasing trend towards project management by all stakeholders involved in contemporary business environment. This course introduces the concept of managerial process in project management. It aims to explore the process of lifecycle management of projects and the tools for decision making. The course will cover the important topics of project management process as cost and time estimation, project scheduling, managing risk, outsourcing, project closure and how to become an effective project manager. In addition, at the end of this course, the students will be able to understand how project management theories are practiced in business cases and it will enable them to be able to apply theories in real life cases.
- Teacher: Kaan Dogruyol
OIG4.jpgThis course will provide an integrated study of the principles of strategic management and their application in the international business environment. The course aims at providing the advanced insights of strategic management perspective on key business decisions. The course primarily focuses on corporate strategic planning process, strategy formulation, impact of micro and macro environment on strategic decision making.
The aim of this course is to provide an opportunity to the students for understanding the importance of knowledge management in organizations as an intangible asset apart from the tangible assets. Two essential theories of knowledge management, which are knowledge-based view of firms and resourced-based view of organizations, will be illustrated to the students as a fundamental organizational strategy. Some of the case studies / best practices of the multi-national companies will be examined and analyzed from the knowledge management theories and perspectives. Both tacit and explicit dimensions of knowledge will be revealed and Nonaka’s SECI model (socialization, externalization, combination and internalization) will be considered during the lecture.
Projects are
considered as an important attribute for modern businesses. Consequently, there
is an increasing trend towards project management by all stakeholders involved
in contemporary business environment. This course introduces the practical
aspects of project management in businesses. It will be covering the concepts
and skills that are used by managers to propose and plan business projects, to secure
organizational resources, to manage project cost and time, to assess project
performance and progress, to explore agile project management concept and to lead
project teams in international project context. In addition, at the end of this
course, the students will be able to understand how project management theories
are practiced in business cases and it will enable them to be able to apply
theories in real life cases.
This course covers a description of the research process in general and each of the steps involved in more detail. The course focuses on alternative ways of carrying out each step and guidelines for selecting among these alternatives according to the needs of a specific research problem. The course also describes using software packages like SPSS and interpretation of the results of data analysis.
- Teacher: Cem Tanova
Design thinking is a process for creative problem solving. Design thinking can help to better understand the unmet needs of the people to whom creativity process is for such as; customers, clients, students, users. It reduces the risk associated with launching new ideas, products, and services. It generates solutions that are revolutionary, not just incremental. Design thinking is applicable no matter your role or industry. Whether you work in business, government, education, or nonprofit, design thinking can help develop innovative solutions based on the needs of customers. Based on case studies learning the impact of design thinking across a variety of industries and practices will have profound impact to students’ future success.