Search results: 1876
This course explores the history, theory, and application of propaganda and media persuasion techniques. Students will analyze how media is used to influence public opinion, with a focus on political, commercial, and social campaigns. Through examining historical case studies, modern digital media, and ethical considerations, students will gain a deeper understanding of manipulation tactics such as emotional appeals, media framing, and misinformation. The course emphasizes critical thinking, enabling students to identify and deconstruct persuasive messages in various media. By the end of the course, students will develop the skills to both analyze and ethically create persuasive media campaigns.
- Teacher: Eda Akkor
This course provides an overview of the concepts, methods, and tools by which communication research is designed, conducted, interpreted, and critically evaluated. The primary goals
of this course are to help you become a knowledgeable consumer and a limited producer of communication research as you develop skills in gathering, organizing, interpreting and presenting research information using competent and ethically defensible methods.
The following objectives will help you reach these goals:
(1) master the concepts and technical vocabulary of communication research, and be able to use this language appropriately;
(2) comprehend the relationship between theory and research methods in the study of communication as a social science;
(3) assess the ethical choices of researchers in conducting and presenting research;
(4) compare and contrast four major research methods (experimental, survey, textual analysis, and
naturalistic inquiry) used to investigate communication behavior;
(5) develop skills necessary for conducting communication research;
(6) develop the ability to clearly communicate, both orally and in writing, the findings of original communication research to a lay audience; and
(7) become an intelligent consumer of research—able to read, understand, explain and critically evaluate communication and other research reported
in scholarly journals as well as in the popular press.
- Teacher: Dilan Ciftci
Qualitative research involves collecting and analyzing non-numerical data (e.g., text, video, or audio) to understand concepts, opinions, or experiences. It can be used to gather in-depth insights into a problem or generate new ideas for research. Qualitative research is the opposite of quantitative research which involves collecting and analyzing numerical data for statistical analysis. Qualitative research is commonly used in the humanities and social sciences, in subjects such as anthropology, sociology, education, health sciences, history, etc.
The course is abut media effects and audience studies. The aim of the course to study traditional and new media and compare the effects of the shaping the perception of audience.
This
course will
investigate critical
theory from its Marxist origins to the Frankfurt School and beyond, by
surveying its major theorists and their foundational texts, including that of Marx, Horkheimer, Adorno, Benjamin, Fromm,
Marcuse, and Habermas. This will be followed
by an investigation into the contemporary re-conceptualizations and applications of critical
theory in different academic fields and traditions of thought, with special attentionon the field of media and communication studies.
Bu dersin temel amacı araştırma teknikleri alanındaki gelişmeleri sunmaktır.
Diffusion of Innovation (DOI) Theory, developed by E.M. Rogers in 1962, is one of the oldest social science theories. It originated in communication to explain how, over time, an idea or product gains momentum and diffuses (or spreads) through a specific population or social system. The end result of this diffusion is that people, as part of a social system, adopt a new idea, behavior, or product. Adoption means that a person does something differently than what they had previously (i.e., purchase or use a new product, acquire and perform a new behavior, etc.). The key to adoption is that the person must perceive the idea, behavior, or product as new or innovative. It is through this that diffusion is possible.