Cyprus International University Course Portal

This course guides the students towards achieving meaningful results that support specific marketing initiatives as well as the overall company objectives. It also informs and aligns the company so that all customer-facing teams are in sync. students can ensure that activities are aligned with the broader goals by linking programs and campaigns to the marketing strategy. Many marketing teams will set the programs and campaigns to focus on over an upcoming six-month period or even annually. Others may do their planning quarterly at time intervals that line up with the organization's business cycles. What matters is that you begin the process early enough so there is ample time to tackle every aspect of planning.

The
main purpose of this course is to provide the prospective marketing manager
with an understanding of marketing research in an advanced level. Advanced
methods of marketing research have been specially compiled for graduate
students on marketing management and business administration programs. This course
provides the sophisticated marketing research techniques found in the
discipline in a basic way. The contributors focus on the history of methods,
descriptions of their assumptions and content, and examples. The main themes of
the course include marketing research design, data collection, data preparation
and data analysis. The students will find advanced methods of marketing
research an essential update of their knowledge of classical procedures which
will be helpful to conduct their project or thesis.

This course explores the principles and strategies of Integrated Marketing Communications (IMC), emphasizing the coordination of advertising, promotion, and digital marketing efforts. Based on Integrated Advertising, Promotion, and Marketing Communications (9th Edition) by Clow & Baack, it covers IMC foundations, brand management, consumer behavior, and campaign planning. Students will learn to develop and execute advertising strategies, leverage traditional and digital media channels, and implement promotional tools such as public relations, sales promotions, and sponsorships. The course also examines ethical considerations, regulatory frameworks, and methods for evaluating IMC effectiveness.

This course provides an in-depth understanding of advertising as a key component of the marketing communication mix. It explores advertising strategies, media planning, consumer behavior, message design, digital advertising, and ethical considerations. The course blends theory with practical applications, case studies, and industry examples to develop students’ skills in creating and evaluating advertising campaigns.

Maliyet muhasebesi, üretilen mal (mamul) veya hizmetlerin maliyetini oluşturan maliyet türlerinin,
oluştuğu yerler ve ilgili oldukları mamul ya da hizmet cinsleri bakımından belirlenmesi ve izlenmesine
olanak sağlayan bir hesap ve kayıt sistemidir. Dersin amacı, işletmelerde üretim maliyetlerinin oluşumu ve tespiti konusunda bilgi vermektir. İşletme amaç ve hedeflerinin belirlenmesinde, belirlenen amaç ve hedeflere ulaşılmasında sorumluluk üstlenmiş kişilerin alacakları kararlarda gereksinim duyacakları bilgiler arasında yer alan muhasebe sistemlerinden özellikle üretim sürecini betimleyen "intern muhasebe" olarak maliyet muhasebesinin temel kavramlarını, üretim girdilerini, maliyet sistemleri ve birim maliyet belirleme yöntem ve tekniklerini teorik ve uygulamalı olarak öğrencilere aktarmaktır. Dersin hedefleri, öğrencilerin, mamul maliyetlerini hesaplanması, sipariş ve safha maliyet sistemlerini anlayabilmesi, endirekt maliyetlerin maliyet taşıyıcılarına dağıtılması konularını öğretmeyi sağlamaktır.

This program Presents concepts and skills that lay a foundation for entry into the nursing profession.  Provides opportunities to attain the knowledge and skills that are necessary to promote health, prevent disease, and deliver basic nursing care to individual patients across the lifespan.