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This course provides an overview of the field of educational technology. Many students elect to major in Educational Technology because they enjoy the field's hands-on design and development aspects. However, Educational Technology is a broad and dynamic field that intersects many other disciplines and offers numerous opportunities for individuals with varied interests and talents. Knowing the foundations, history, perspectives, and literature in the field enables students to think more critically about their efforts and career goals. This course is intended to give you an overview of the area and help you begin to find (or further establish) your niche within it.
- Teacher: Ahmet Adalier
- Teacher: Muesser Nat
Bu ders; Bilgisayar destekli tasarım (CAD) ve Autocad'e giriş.,Temel Autocad komutları. ,Geometrik çizim komutları.,Geometrik çizim komutları.,Düzenleme İşlemleri. ,Ölçülendirme Komutları. ,Görünüş çizimleri,Görünüş çizimleri,İzometrik çizim.,Yazdırma komutları,Autocad'de ileri komutlar.,Autocad'de ileri komutlar.,Çizim çalışması. ,Çizim çalışması. ; konularını içermektedir.
Bilgisayar destekli tasarım (CAD) araçlarının endüstrideki yerinin kavranılması, endüstride yoğun olarak kullanılan Autocad programı ile iki boyutlu çizim becerisinin kazanılarak, bu programı kullanma kabiliyetinin geliştirilmesidir.
This course guides the students towards achieving meaningful results that support specific marketing initiatives as well as the overall company objectives. It also informs and aligns the company so that all customer-facing teams are in sync. students can ensure that activities are aligned with the broader goals by linking programs and campaigns to the marketing strategy. Many marketing teams will set the programs and campaigns to focus on over an upcoming six-month period or even annually. Others may do their planning quarterly at time intervals that line up with the organization's business cycles. What matters is that you begin the process early enough so there is ample time to tackle every aspect of planning.
- Teacher: Figen YeSIlada
MRKN551 kodlu ders yeni bir ders olduğu için moodle'da bulunmamaktadır. Dersin eklenmesini rica ediyorum.
The
main purpose of this course is to provide the prospective marketing manager
with an understanding of marketing research in an advanced level. Advanced
methods of marketing research have been specially compiled for graduate
students on marketing management and business administration programs. This course
provides the sophisticated marketing research techniques found in the
discipline in a basic way. The contributors focus on the history of methods,
descriptions of their assumptions and content, and examples. The main themes of
the course include marketing research design, data collection, data preparation
and data analysis. The students will find advanced methods of marketing
research an essential update of their knowledge of classical procedures which
will be helpful to conduct their project or thesis.
- Teacher: Iman Aghaei
- Teacher: Ahmad Aljarah
- Teacher: Uzaktan Eğitim Uygulama ve Araştırma Merkezi
This course introduces key principles of digital marketing, focusing on strategy, consumer behavior, and emerging technologies. Based on Digital Marketing (8th Edition) by Dave Chaffey and Fiona Ellis-Chadwick, it explores digital channels, branding, data-driven decision-making, and ethical considerations. Students will learn to develop effective digital marketing strategies through case studies and practical applications.
- Teacher: Ahmad Aljarah
This course explores the principles and strategies of Integrated Marketing Communications (IMC), emphasizing the coordination of advertising, promotion, and digital marketing efforts. Based on Integrated Advertising, Promotion, and Marketing Communications (9th Edition) by Clow & Baack, it covers IMC foundations, brand management, consumer behavior, and campaign planning. Students will learn to develop and execute advertising strategies, leverage traditional and digital media channels, and implement promotional tools such as public relations, sales promotions, and sponsorships. The course also examines ethical considerations, regulatory frameworks, and methods for evaluating IMC effectiveness.
- Teacher: Ahmad Aljarah
The purpose of the course is to combine the theories of strategic marketing management and international applications through the business environment. The topics included throughout the course examine marketing environment, marketing strategies, marketing mix elements in a global context. Students explore all aspects of marketing from a global perspective to better respond to international opportunities and competitive situations. The specific areas of study will have topics to include an overview of international marketing; social, cultural, political, and legal environments; international market-entry opportunities; planning and managing market entry strategies and products; global distribution and pricing; international promotion, sales, and negotiation; and international market planning.
- Teacher: Figen YeSIlada
This course provides an in-depth understanding of advertising as a key component of the marketing communication mix. It explores advertising strategies, media planning, consumer behavior, message design, digital advertising, and ethical considerations. The course blends theory with practical applications, case studies, and industry examples to develop students’ skills in creating and evaluating advertising campaigns.
- Teacher: Ahmad Aljarah